Every year, McGarrah Jessee hosts a party during SXSW. This year we decided to do a large scale version of our Friday morning tradition of making waffles in our kitchen. We had eight waffle stands with homemade waffles, a central stand with every topping imaginable, Shiner beermosas and micheladas and a gospel band. I drew some fun type for the logo to be printed on free takeaway mugs, and my friend Chandra and I painted the logo with syrup to use on signage and recipe cards. Check out the time-lapse video of the syrup painting.